Do you lack the courage to be a premium pet business?
I think courage is vastly underrated in business. Call it what you will, daring, guts, moxie, nerve, pecker, or my old favourite ‘ladyballs’. Obviously, regular man balls are allowed if you are…ahem, a man. Anyhoo, back to courage. When I …
Seven Ways to Boost Your Pet Business this Summer: Number 6 – Specialising.
How to nail it with a ‘niche’! If you’ve ever gone underground into a train station in a big city, you’ll have passed by the row of posters on the wall as you descend on the escalator. Somehow, you manage …
How to make your pet business stand out from the crowd….
‘If you know the enemy and know yourself, you need not fear the result of a hundred battles’ (Sun Tzu, 5th Century BC) When I’m sitting down with a pet business coaching client (or as is more likely, zooming them) …
Seven Ways to boost your pet business this summer – Part 3 – Create Your Own Newsletter
When lockdown first hit the world went online, fast! Apart from tuning in to the 5pm daily news bulletin, for a few weeks people turned their backs on traditional media. Podcast downloads decreased, website views were down, and Google searches …
Why you are failing to grow your pet business on Facebook
When I was a young Dom I spent many a summer at a boys camp on Holy island. This was organised by the local parish, and it essentially involved us being packed off in a bus to spend the week …
How to elevate yourself above the crappy competition….
‘Don’t advance uphill against the enemy’ Sun Tzu, 5th Century BC Many pet business owners including dog trainers, walkers and groomers suffer from ‘imposter syndrome’, and are afraid to shout about their amazing skills and services. This is due in …
Seven Ways to Boost your Pet Business this Summer! (Part Two)
Booster Number Three – Referrals After pricing and upselling, the next easy way to boost your profits, is to get your existing clients to promote your amazing service for you. I don’t mean you need to ask your clients to …
How to protect your pet business from the upcoming recession….
‘Put Yourself beyond the possibility of defeat’ (Sun Tzu, 5th Century BC) If your pet business has emerged from the lockdown battered, bruised and you are lacking some belief in your ability to recover, then this article will help …
Seven Ways to Boost your Pet Business this Summer! (Part One)
In 1963 Nat King Cole sang about rolling out the ‘lazy, hazy, crazy days of summer’, but if you are a pet business owner coming out of 12 weeks of lockdown then being ‘lazy’ probably isn’t high on your to-do …
