This week Dom and Alex are deep diving into why it's so god damn difficult to get momentum when you start a pet business, or when you launch a new services, or when you try anything new. This applies to podcasting, writing emails or just creating attention grabbing advertising for your services....Everything takes time and it's difficult at the start! This episode will give you the boost you need to keep going AND you'll discover why embracing a bit of pain makes you a better pet business owner.